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Marketing Organiser,MILMA -2015
Time Remaining :
According to Marketing Management is the marketing concept in action.
Is the process whereby individuals decide whether,what ,when,where,how and from whom to purchase goods and services.
Consists of product planning and development, pricing, channels of distribution,sales force, advertising, sales promotion, physical distribution, marketing research and general planning.
The Method of collecting information by an accurate watching,noting of phenomena as they occur in nature with regard to cause and effect or mutual relations:
The act of dividing a market into distinct groups of buyers who might merit separate products and/or marketing mixes:
The process of assembling the products,keep it in stock by the wholesaler and then distribute to the retailers or institutional consumers who may be widely scattered is called:
A has an independent shop in a business locality.Though he keeps a shop it is not a permanent nature and he may shift his shop the moment he finds that another locality is more profitable.
The type of outdoor advertisement in which hired person who move in procession with boards and notices and also playing musical instruments to attract the attention of the public is called:
Is defined as the oral presentation in conversation with one or more prospective buyer(s) for the prospective buyer(s)for the purpose of making sales.
Match the following Decisions regarding Branding Explanations
Diversification(i)Preservation of Products
Variety(iii)Production of One or more Products
Packing(iv)Finding of New Products in Same Line
Market gridding means:
A method of survey of expert opinion
An analytical technique which facilities dividing a market into segments
Developing brand equity
Another term for market notification
Advertising a product on multiple TV Channels at the same time:
Tele Marketing Advertisement
Which of the following is not a type of nonstore retailing?
Limited Line Stores
The aspect of marketing deals with discouraging customers in general or a certain class of customers in particulars as either a temporary or a permanent basis,is known as:
’International Marketing is the performance of business activities that direct the flow of goods and services to customers or users in more than one nation’.This definition is given by:
Hess and Cateora
Increasing the volume of sales by neglecting quality control,production efficiency ___________ cash flow management is called:
Social concept of marketing given by:
Purchase of Product
Point of Purchase
Power of Purchasing
Point of Publicity
Is the out of designing the company’s offering and image to occupy a distinctive plan in the target customers.
Who is the Father of Co-operative Movement in India?
’One man one vote’ principle of co-operative society was recommended by
’AMUL’is related to India in the same way’MILKVITTA’ is related to
APCOS stands for:
Anand Processing Co-operative Society
Anand Pattern Co-operative Society
All India Primary Co-operative Society
None of these
The National Dairy Development Board was set up on
26th September 1961
21st November 1961
26th November 1965
26th September 1965
Who is the exponent of White Revolution in India?
None of these
The headquarters of Kerala State Co-operative Rubber Marketing Federation:
NAFED is engaged in export of
Interstate trade is carried on by
The Primary Agricultural Cooperative Credit Societies give to members.
Long term loans
Medium term loans
Short term loans
Call and short notice loans
Which Commission recommended that all co-operative societies should make provisions for the education of their members and employees?
International Co-operative Alliance
National Centre For Cooperative Education is situated at
Generally the Kerala State Agricultural and Rural Development Bank Issue
The most important source form which the Kerala State Co-operative Bank gets finance:
The Minister for Cooperation in Kerala is
In Kerala Cooperative Propaganda is carried out mainly through
Kerala State Cooperative Union
Overall Management of Cooperative Societies in a State
Exceeding the Powers of the Act
Removal of duly Elected Committee Members
None of these
Generally the audit fee is payable within of receipt of audit report.
On the receipt of audit report
No fixed time
Kerala State Cooperative Societies Act was passed in
Who was the minister for cooperation at the time of passing _______ KCS Act?
Is the essence of management.
One among the following is not an associate of FW Taylor inscintific management
Who is the Father of Process Management School?
Which one of the following is not a feature of MBO?
It is a technique and philosophy of management
Objective setting and Performance are made by the participation of concerned management
Management problems can be described through mathematical symbols
None of these
Arrange the steps in planning in a sequential order
Collecting and Analysing information
Identifying and Defining the Real Problem
Determining planning premises
The following one is not a feature of decision making:
It relates to the means to the end
It is always a positive process
It is a human process involving
It is a process of choosing a course of action from among the alternative course of actions
Is a graphical method of identifying alternative actions,estimating probabilities and identifying the resulting expected payoff.
None of these
Is the quality of behavior of individuals whereby they guide people or others activities in organizing effort.
Name the prosposers of the Path Goal Theory of Leadership:
Robert House and Terence Mitchel
FW Taylor and Emerson
Henri Fayol and MC Cleland
None of these
The latest approach to management which integrates the various approaches to management is:
In India Lead Bank Schemes are operated by the :
Public Sector Banks
Which one of the following is not an instrument of credit control in the banking system?
Cash Reserve Ratio
Open Market Operation
ATM Services become free of cost with effect from:
Reserve Bank of India was established in:
The commercial banks in India are governed by:
Indian Companies Act,1956
Indian Banking Regulation Act,1949
Who is the present Governor of RBI?
The RBI in order to control credit:
CRR should be increased and Bank Rate should be increased
CRR Should be decreased and Bank Rate should be increased
CRR should be decreased and Bank Rate should be decreased
CRR should be increased and Bank Rate should be decreased
Traveller’s cheques are issued by:
Tourism Department,Government of India
A statutory reserve is a compulsory reserve kept under Banking Regulation Act as per Section:
Schedule No:4 in Banking Companies is meant for:
Loans and Advances
Human Resource needs can be estimated by examining past trends in:
Sensitivity analysis technique
Markov analysis technique
Computer Model technique
Trend analysis technique
Input to the selection process include all except:
Human Resource Planning
A process by which participants provide their ideas on a stated problem during a free group discussion is called ___________
As a step in selection process Reference Checks include:
To verify information and gaining additional information about the applicant
To help the manager to eliminate unqualified or unfit job seekers
Acception of the offer and certain documents by the candidate.
To evaluate the applicant’s suitability for the job
Which is the following statement(S)is/are correct?
Internal source of recruitment is costly
HRM is a much broader concept and staffing is an inherent part of it.
There is no restriction on the number of candidates in case of selection
All of the above
Human resource management emphasises:
Development of People
Motivation of people
Adoption of people
Punishment of people
The main feature of Internship training is
It is used by the workers who are seeking to enter skilled jobs
The superior guides and instructs the trainee as a coach.
It enables the trainee to gain a broader understanding of all jobs of the business
Selected candidates carry on regular studies for the prescribed period
Performance appraisal relates to:
Open door Method
360 degree Method
Employee morale relates to:
Match items from List I with the item in List II
Psycho analytical Theory(i)F.W.Taylor
Scientific Management Approach(ii)Task
Subsystems of HRM(iii)Personality
Basic elements of a job(iv)Strong Inter Linkage
Valuing the stock in trade at net realizable value or cost price whichever is lower ,is an example of convention:
The accounting equation is based on
One of the fundamental accounting assumption is:
Closing capitals of A,B and C were Rs.50,000,Rs.45,000 and Rs.30,000 respectively.Their drawings during the year were Rs.10,000,Rs.5,000 and Rs.12,000 respectively.Amount of net profit earned during t
Rs.25,000 spent on the overhauling of machines purchased second hand is:
Deferred Revenue Expenditure
It average stock is Rupee 20,000.Closing stock is Rupee 40,000 were more than opening stock,then the value of closing stock will be:
Which error cannot be revealed on the preparation of trial balance?
Error of commission
Wrong totaling of account
Wrong balancing of an account
If sales are Rupee 2,000 and the rate of gross profit on cost of goods sold is 25?/0,then the cost of goods sold will be:
The AS-4 issued by the Institute of Chartered Accountants of India is on:
Valuation of inventories
Disclosure of accounting policies
Contingencies and events occurring after the balance sheet date
Revised cash flow statements
A trial balance at 31st March contains the following information:15% Loan? 30,000,Interest Paid?3,000,Interest debited to P/L (Profit and Loss)account is:
None of these
The religious minorities of Myanmar is known as:
The operation Rahath related to the Mission of:
The present Governor of RBI is:
Who is the present Speaker of Loksabha?
Who was the founder of Yogakshema Sabha?
Who composed the work Keralapazhama?
Elamkulam Kunjan Pillai
73 and 74 amendment of Indian Constitution introduced by the Parliament of India in:
The Ashtapathy song recited in Kerala temple is another form of:
Who founded a school for lower castes at Venganur in Trivandrum 1904?
Brahmananda Swami Sivayogi
Who is the founder of Bachappan Sachao Andolan?
Who composed the work Thottiyude Makan?
Vakkom Muhammed Basheer
Thakhazhi Siva Sankara Pillai
Nethaji Subhash Chandra Bose National Institute of Sports is situated in:
Whose age is called Augustan period in Kerala Music?
Sri Moolam Thirunal
Who considered the father of Indian Economic Planning?
The Malayali memorial of 1891 was organized under the leadership of:
How many teams played in World Cup Cricket 2015?
A group of computers connected within a small geographical area is called:
Which one of the following river is not the tributaries of Ganga?
Who is the founder of Atmavidya Sangha:
The Prime Minister Narendra Modi represented the loksabha constituency of: