Previous Exams

Marketing Organiser,MILMA -2015

 

Time Remaining :
1. According to Marketing Management is the marketing concept in action.
Philip Kotler

Neil Borden

William J.Stando

R.L.King
2. Is the process whereby individuals decide whether,what ,when,where,how and from whom to purchase goods and services.
Marketing

Consumer Behaviour

Market Segmentation

Consumer Orientation
3. Consists of product planning and development, pricing, channels of distribution,sales force, advertising, sales promotion, physical distribution, marketing research and general planning.
Marketing Mix

Product Mix

Production Planning

Market Planning
4. The Method of collecting information by an accurate watching,noting of phenomena as they occur in nature with regard to cause and effect or mutual relations:
Experimentation Method

Survey Method

Face-to-Face Method

Observation Method
5. The act of dividing a market into distinct groups of buyers who might merit separate products and/or marketing mixes:
Consumer Orientation

Consumer Behaviour

Market Segmentation

Market Concentration
6. The process of assembling the products,keep it in stock by the wholesaler and then distribute to the retailers or institutional consumers who may be widely scattered is called:
Dispersion

Assembling

Warehousing

Wholesale selling
7. A has an independent shop in a business locality.Though he keeps a shop it is not a permanent nature and he may shift his shop the moment he finds that another locality is more profitable.
Hawkers

Pedlars

Cheap Jacks

Street Traders
8. The type of outdoor advertisement in which hired person who move in procession with boards and notices and also playing musical instruments to attract the attention of the public is called:
Mural Advertising

Sky Advertising

Sandwichman Advertising

Intensive Advertising
9. Is defined as the oral presentation in conversation with one or more prospective buyer(s) for the prospective buyer(s)for the purpose of making sales.
Personal selling

Direct selling

Salesmanship

Effective selling
10. Match the following Decisions regarding Branding Explanations
Diversification(i)Preservation of Products

Quality(ii)Various Products

Variety(iii)Production of One or more Products

Packing(iv)Finding of New Products in Same Line
11. Market gridding means:
A method of survey of expert opinion

An analytical technique which facilities dividing a market into segments

Developing brand equity

Another term for market notification
12. Advertising a product on multiple TV Channels at the same time:
Tele Marketing Advertisement

Road Blocking

Emarketing

Virtual Marketing
13. Which of the following is not a type of nonstore retailing?
Direct Selling

Tele Marketing

Automatic Vending

Limited Line Stores
14. The aspect of marketing deals with discouraging customers in general or a certain class of customers in particulars as either a temporary or a permanent basis,is known as:
Over Marketing

Under marketing

Remarketing

Demarketing
15. ’International Marketing is the performance of business activities that direct the flow of goods and services to customers or users in more than one nation’.This definition is given by:
Philip Kotler

William Stanton

Hary L.Hanson

Hess and Cateora
16. Increasing the volume of sales by neglecting quality control,production efficiency ___________ cash flow management is called:
Over Trading

Over Marketing

Meta Marketing

Remarketing
17. Social concept of marketing given by:
Philip Kotler

Pyle

Henri Fayol

Brad Edmonson
18. ’AIDO’means:
Activity ,Intention,Option,Desire

Activity,Interest,Option,Demand

Activity,Interest,Opinion,Demographics

Activity,Interest,Opportunity,Desire
19. POP means:
Purchase of Product

Point of Purchase

Power of Purchasing

Point of Publicity
20. Is the out of designing the company’s offering and image to occupy a distinctive plan in the target customers.
Holisitc Marketing

Emotional Market

Experimental Marketing

Positioning
21. Who is the Father of Co-operative Movement in India?
Raiffiaison

S.Delitzch

Robert Owen

Federick Nicholson
22. ’One man one vote’ principle of co-operative society was recommended by
Nicholson Committee

Maclagan Committee

Edwardhaw Committee

Owen Committee
23. ’AMUL’is related to India in the same way’MILKVITTA’ is related to
Bangladesh

England

U.S.A

Ireland
24. APCOS stands for:
Anand Processing Co-operative Society

Anand Pattern Co-operative Society

All India Primary Co-operative Society

None of these
25. The National Dairy Development Board was set up on
26th September 1961

21st November 1961

26th November 1965

26th September 1965
26. Who is the exponent of White Revolution in India?
Dr.William K.

Dr.V.Kurien

Dr.M.S.Swaminathan

None of these
27. The headquarters of Kerala State Co-operative Rubber Marketing Federation:
Kottayam

Kollam

Trissur

Ernakulam
28. NAFED is engaged in export of
Wheat

Rice

Millet

Vegetables
29. Interstate trade is carried on by
NAFED

NCCF

RBI

NABARD
30. The Primary Agricultural Cooperative Credit Societies give to members.
Long term loans

Medium term loans

Short term loans

Call and short notice loans
31. Which Commission recommended that all co-operative societies should make provisions for the education of their members and employees?
International Co-operative Alliance

Mehta committee

Khsuru Committee

Narasimham Committee
32. National Centre For Cooperative Education is situated at
Bihar

New Delhi

Mumbai

Gujarat
33. Generally the Kerala State Agricultural and Rural Development Bank Issue
Preference shares

Equity shares

Debentures

Bonds
34. The most important source form which the Kerala State Co-operative Bank gets finance:
SBI

RBI

State Government

Central Government
35. The Minister for Cooperation in Kerala is
Balakrishnan

Anoop Jacob

P.Mohanan

P.J.Joseph
36. In Kerala Cooperative Propaganda is carried out mainly through
NAFED

NABARD

KERAFED

Kerala State Cooperative Union
37. Supersession means:
Overall Management of Cooperative Societies in a State

Exceeding the Powers of the Act

Removal of duly Elected Committee Members

None of these
38. Generally the audit fee is payable within of receipt of audit report.
One year

On the receipt of audit report

One month

No fixed time
39. Kerala State Cooperative Societies Act was passed in
1912

1929

1959

1969
40. Who was the minister for cooperation at the time of passing _______ KCS Act?
E.M.Sankaran Namboothiripad

T.V.Thomas

Gowri Amma

P.R.Kurup
41. Is the essence of management.
Planning

Co-ordination

Decision Making

Control
42. One among the following is not an associate of FW Taylor inscintific management
Robert Owen

Gilberth

Gantt

Emerson
43. Who is the Father of Process Management School?
Fred Luthans

G.R.Terry

Robert Owen

Henri Fayol
44. Which one of the following is not a feature of MBO?
It is a technique and philosophy of management

Objective setting and Performance are made by the participation of concerned management

Management problems can be described through mathematical symbols

None of these
45. Arrange the steps in planning in a sequential order
Collecting and Analysing information

Identifying and Defining the Real Problem

Establishing Objectives

Determining planning premises
46. The following one is not a feature of decision making:
It relates to the means to the end

It is always a positive process

It is a human process involving

It is a process of choosing a course of action from among the alternative course of actions
47. Is a graphical method of identifying alternative actions,estimating probabilities and identifying the resulting expected payoff.
Payoff matrix

PERT

CPM

None of these
48. Is the quality of behavior of individuals whereby they guide people or others activities in organizing effort.
Planning

Organising

Coordinating

Leadership
49. Name the prosposers of the Path Goal Theory of Leadership:
Robert House and Terence Mitchel

FW Taylor and Emerson

Henri Fayol and MC Cleland

None of these
50. The latest approach to management which integrates the various approaches to management is:
Behavioural Approach

Functional Approach

Contingency Approach

System Approach
51. In India Lead Bank Schemes are operated by the :
RBI

Public Sector Banks

Scheduled Banks

NABARD
52. Which one of the following is not an instrument of credit control in the banking system?
Tax Rates

Cash Reserve Ratio

Moral Suasion

Open Market Operation
53. ATM Services become free of cost with effect from:
July 1,2009

April 1,2009

January 1,2009

September 1,2009
54. Reserve Bank of India was established in:
1948

1975

1965

1935
55. The commercial banks in India are governed by:
RBI Act,1934

Indian Companies Act,1956

SEBI Act,1992

Indian Banking Regulation Act,1949
56. Who is the present Governor of RBI?
Ranga Rajan

Raghuram Raj

Arun Jaitly

KM.Mani
57. The RBI in order to control credit:
CRR should be increased and Bank Rate should be increased

CRR Should be decreased and Bank Rate should be increased

CRR should be decreased and Bank Rate should be decreased

CRR should be increased and Bank Rate should be decreased
58. Traveller’s cheques are issued by:
RBI

Travel Agencies

Commercial Banks

Tourism Department,Government of India
59. A statutory reserve is a compulsory reserve kept under Banking Regulation Act as per Section:
15

16

17

18
60. Schedule No:4 in Banking Companies is meant for:
Borrowings

Deposits

Loans and Advances

Bills Payable
61. Human Resource needs can be estimated by examining past trends in:
Sensitivity analysis technique

Markov analysis technique

Computer Model technique

Trend analysis technique
62. Input to the selection process include all except:
Supervision

Job Analysis

Job Description

Human Resource Planning
63. A process by which participants provide their ideas on a stated problem during a free group discussion is called ___________
Role playing

Behaviour modeling

Brainstorming

Business games
64. As a step in selection process Reference Checks include:
To verify information and gaining additional information about the applicant

To help the manager to eliminate unqualified or unfit job seekers

Acception of the offer and certain documents by the candidate.

To evaluate the applicant’s suitability for the job
65. Which is the following statement(S)is/are correct?
Internal source of recruitment is costly

HRM is a much broader concept and staffing is an inherent part of it.

There is no restriction on the number of candidates in case of selection

All of the above
66. Human resource management emphasises:
Development of People

Motivation of people

Adoption of people

Punishment of people
67. The main feature of Internship training is
It is used by the workers who are seeking to enter skilled jobs

The superior guides and instructs the trainee as a coach.

It enables the trainee to gain a broader understanding of all jobs of the business

Selected candidates carry on regular studies for the prescribed period
68. Performance appraisal relates to:
Open door Method

360 degree Method

Autocratic Method

Happiness Index
69. Employee morale relates to:
Skills

Empathy

Productivity

Attitude
70. Match items from List I with the item in List II
Psycho analytical Theory(i)F.W.Taylor

Scientific Management Approach(ii)Task

Subsystems of HRM(iii)Personality

Basic elements of a job(iv)Strong Inter Linkage
71. Valuing the stock in trade at net realizable value or cost price whichever is lower ,is an example of convention:
Consistency

Full disclosure

Materiality

Conservatism
72. The accounting equation is based on
Dual aspect

Going concern

Accounting entity

Money measurement
73. One of the fundamental accounting assumption is:
Accounting Entity

Going Concern

Dual aspect

Materiality
74. Closing capitals of A,B and C were Rs.50,000,Rs.45,000 and Rs.30,000 respectively.Their drawings during the year were Rs.10,000,Rs.5,000 and Rs.12,000 respectively.Amount of net profit earned during t
Rs.40,000

Rs.45,000

Rs.39,000

Rs.56,000
75. Rs.25,000 spent on the overhauling of machines purchased second hand is:
Improvement Expenditure

Revenue Expenditure

Deferred Revenue Expenditure

Capital Expenditure
76. It average stock is Rupee 20,000.Closing stock is Rupee 40,000 were more than opening stock,then the value of closing stock will be:
Rupee 24,000

Rupee 16,000

Rupee 18,000

Rupee 22,000
77. Which error cannot be revealed on the preparation of trial balance?
Error of commission

Wrong totaling of account

Compensating error

Wrong balancing of an account
78. If sales are Rupee 2,000 and the rate of gross profit on cost of goods sold is 25?/0,then the cost of goods sold will be:
Rupee 1,600

Rupee1,700

Rupee 1,800

Rupee 2,500
79. The AS-4 issued by the Institute of Chartered Accountants of India is on:
Valuation of inventories

Disclosure of accounting policies

Contingencies and events occurring after the balance sheet date

Revised cash flow statements
80. A trial balance at 31st March contains the following information:15% Loan? 30,000,Interest Paid?3,000,Interest debited to P/L (Profit and Loss)account is:
Rupee 6,000

Rupee 1,500

Rupee 3,000

None of these
81. The religious minorities of Myanmar is known as:
Kurds

Chechinian

Buddhists

Rollings
82. The operation Rahath related to the Mission of:
Yemen

Somalia

Libiya

Iraq
83. The present Governor of RBI is:
Rangarajan

Raghuram Rajan

Y.V.Reddy

Malhotra
84. Who is the present Speaker of Loksabha?
Meerabai

Sushama Swaraj

Sumitra Mahajan

Somnath Chatterju
85. Who was the founder of Yogakshema Sabha?
Chattampi Swamikal

V.T.Bhattathirippad

Vagbatananda

Ayyankali
86. Who composed the work Keralapazhama?
K.P.Padmanabha Menon

A.Sreedhara Menon

Elamkulam Kunjan Pillai

Herman Gundert
87. 73 and 74 amendment of Indian Constitution introduced by the Parliament of India in:
1992

1989

1995

1986
88. The Ashtapathy song recited in Kerala temple is another form of:
Bhagavatham

Bhagavatgeetha

Geethagovinda

Koodiyattam
89. Who founded a school for lower castes at Venganur in Trivandrum 1904?
Ayyankali

Chattampi Swamikal

Sahodaran Ayyappan

Brahmananda Swami Sivayogi
90. Who is the founder of Bachappan Sachao Andolan?
Vandana Siva

Sunderlal Bahuguna

Mehta Patkar

Kailas Sathyarthy
91. Who composed the work Thottiyude Makan?
Kesavadev

Vakkom Muhammed Basheer

Thakhazhi Siva Sankara Pillai

Ponkunnam Varkey
92. Nethaji Subhash Chandra Bose National Institute of Sports is situated in:
Poone

Patiala

Kolkata

Lucknow
93. Whose age is called Augustan period in Kerala Music?
Sri Moolam Thirunal

Swathi Thirunal

Dharmaraja

Marthanda Varma
94. Who considered the father of Indian Economic Planning?
B.M.Visweswaraya

Dadhabhai Naoroji

Rathan Tata

Mahalanobis
95. The Malayali memorial of 1891 was organized under the leadership of:
Dr.Palpu

K.Kelappan

G.P.Pillai

Kumaranasan
96. How many teams played in World Cup Cricket 2015?
12

16

18

14
97. A group of computers connected within a small geographical area is called:
WAN

LAN

MAN

Network
98. Which one of the following river is not the tributaries of Ganga?
Sutlej

Chambal

Yamuna

Sone
99. Who is the founder of Atmavidya Sangha:
K.P.Karuppan

Tampi Swamikal

Vaghbhatananda

Ayyankali
100. The Prime Minister Narendra Modi represented the loksabha constituency of:
Gandhinagar

Lucknow

Bhopal

Varanasi