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Marketing Organiser,MILMA -2015

 

Time Remaining :
1. According to Marketing Management is the marketing concept in action.
Philip Kotler
Neil Borden
William J.Stando
R.L.King
2. Is the process whereby individuals decide whether,what ,when,where,how and from whom to purchase goods and services.
Marketing
Consumer Behaviour
Market Segmentation
Consumer Orientation
3. Consists of product planning and development, pricing, channels of distribution,sales force, advertising, sales promotion, physical distribution, marketing research and general planning.
Marketing Mix
Product Mix
Production Planning
Market Planning
4. The Method of collecting information by an accurate watching,noting of phenomena as they occur in nature with regard to cause and effect or mutual relations:
Experimentation Method
Survey Method
Face-to-Face Method
Observation Method
5. The act of dividing a market into distinct groups of buyers who might merit separate products and/or marketing mixes:
Consumer Orientation
Consumer Behaviour
Market Segmentation
Market Concentration
6. The process of assembling the products,keep it in stock by the wholesaler and then distribute to the retailers or institutional consumers who may be widely scattered is called:
Dispersion
Assembling
Warehousing
Wholesale selling
7. A has an independent shop in a business locality.Though he keeps a shop it is not a permanent nature and he may shift his shop the moment he finds that another locality is more profitable.
Hawkers
Pedlars
Cheap Jacks
Street Traders
8. The type of outdoor advertisement in which hired person who move in procession with boards and notices and also playing musical instruments to attract the attention of the public is called:
Mural Advertising
Sky Advertising
Sandwichman Advertising
Intensive Advertising
9. Is defined as the oral presentation in conversation with one or more prospective buyer(s) for the prospective buyer(s)for the purpose of making sales.
Personal selling
Direct selling
Salesmanship
Effective selling
10. Match the following Decisions regarding Branding Explanations
Diversification(i)Preservation of Products
Quality(ii)Various Products
Variety(iii)Production of One or more Products
Packing(iv)Finding of New Products in Same Line
11. Market gridding means:
A method of survey of expert opinion
An analytical technique which facilities dividing a market into segments
Developing brand equity
Another term for market notification
12. Advertising a product on multiple TV Channels at the same time:
Tele Marketing Advertisement
Road Blocking
Emarketing
Virtual Marketing
13. Which of the following is not a type of nonstore retailing?
Direct Selling
Tele Marketing
Automatic Vending
Limited Line Stores
14. The aspect of marketing deals with discouraging customers in general or a certain class of customers in particulars as either a temporary or a permanent basis,is known as:
Over Marketing
Under marketing
Remarketing
Demarketing
15. ’International Marketing is the performance of business activities that direct the flow of goods and services to customers or users in more than one nation’.This definition is given by:
Philip Kotler
William Stanton
Hary L.Hanson
Hess and Cateora
16. Increasing the volume of sales by neglecting quality control,production efficiency ___________ cash flow management is called:
Over Trading
Over Marketing
Meta Marketing
Remarketing
17. Social concept of marketing given by:
Philip Kotler
Pyle
Henri Fayol
Brad Edmonson
18. ’AIDO’means:
Activity ,Intention,Option,Desire
Activity,Interest,Option,Demand
Activity,Interest,Opinion,Demographics
Activity,Interest,Opportunity,Desire
19. POP means:
Purchase of Product
Point of Purchase
Power of Purchasing
Point of Publicity
20. Is the out of designing the company’s offering and image to occupy a distinctive plan in the target customers.
Holisitc Marketing
Emotional Market
Experimental Marketing
Positioning
21. Who is the Father of Co-operative Movement in India?
Raiffiaison
S.Delitzch
Robert Owen
Federick Nicholson
22. ’One man one vote’ principle of co-operative society was recommended by
Nicholson Committee
Maclagan Committee
Edwardhaw Committee
Owen Committee
23. ’AMUL’is related to India in the same way’MILKVITTA’ is related to
Bangladesh
England
U.S.A
Ireland
24. APCOS stands for:
Anand Processing Co-operative Society
Anand Pattern Co-operative Society
All India Primary Co-operative Society
None of these
25. The National Dairy Development Board was set up on
26th September 1961
21st November 1961
26th November 1965
26th September 1965
26. Who is the exponent of White Revolution in India?
Dr.William K.
Dr.V.Kurien
Dr.M.S.Swaminathan
None of these
27. The headquarters of Kerala State Co-operative Rubber Marketing Federation:
Kottayam
Kollam
Trissur
Ernakulam
28. NAFED is engaged in export of
Wheat
Rice
Millet
Vegetables
29. Interstate trade is carried on by
NAFED
NCCF
RBI
NABARD
30. The Primary Agricultural Cooperative Credit Societies give to members.
Long term loans
Medium term loans
Short term loans
Call and short notice loans
31. Which Commission recommended that all co-operative societies should make provisions for the education of their members and employees?
International Co-operative Alliance
Mehta committee
Khsuru Committee
Narasimham Committee
32. National Centre For Cooperative Education is situated at
Bihar
New Delhi
Mumbai
Gujarat
33. Generally the Kerala State Agricultural and Rural Development Bank Issue
Preference shares
Equity shares
Debentures
Bonds
34. The most important source form which the Kerala State Co-operative Bank gets finance:
SBI
RBI
State Government
Central Government
35. The Minister for Cooperation in Kerala is
Balakrishnan
Anoop Jacob
P.Mohanan
P.J.Joseph
36. In Kerala Cooperative Propaganda is carried out mainly through
NAFED
NABARD
KERAFED
Kerala State Cooperative Union
37. Supersession means:
Overall Management of Cooperative Societies in a State
Exceeding the Powers of the Act
Removal of duly Elected Committee Members
None of these
38. Generally the audit fee is payable within of receipt of audit report.
One year
On the receipt of audit report
One month
No fixed time
39. Kerala State Cooperative Societies Act was passed in
1912
1929
1959
1969
40. Who was the minister for cooperation at the time of passing _______ KCS Act?
E.M.Sankaran Namboothiripad
T.V.Thomas
Gowri Amma
P.R.Kurup
41. Is the essence of management.
Planning
Co-ordination
Decision Making
Control
42. One among the following is not an associate of FW Taylor inscintific management
Robert Owen
Gilberth
Gantt
Emerson
43. Who is the Father of Process Management School?
Fred Luthans
G.R.Terry
Robert Owen
Henri Fayol
44. Which one of the following is not a feature of MBO?
It is a technique and philosophy of management
Objective setting and Performance are made by the participation of concerned management
Management problems can be described through mathematical symbols
None of these
45. Arrange the steps in planning in a sequential order
Collecting and Analysing information
Identifying and Defining the Real Problem
Establishing Objectives
Determining planning premises
46. The following one is not a feature of decision making:
It relates to the means to the end
It is always a positive process
It is a human process involving
It is a process of choosing a course of action from among the alternative course of actions
47. Is a graphical method of identifying alternative actions,estimating probabilities and identifying the resulting expected payoff.
Payoff matrix
PERT
CPM
None of these
48. Is the quality of behavior of individuals whereby they guide people or others activities in organizing effort.
Planning
Organising
Coordinating
Leadership
49. Name the prosposers of the Path Goal Theory of Leadership:
Robert House and Terence Mitchel
FW Taylor and Emerson
Henri Fayol and MC Cleland
None of these
50. The latest approach to management which integrates the various approaches to management is:
Behavioural Approach
Functional Approach
Contingency Approach
System Approach
51. In India Lead Bank Schemes are operated by the :
RBI
Public Sector Banks
Scheduled Banks
NABARD
52. Which one of the following is not an instrument of credit control in the banking system?
Tax Rates
Cash Reserve Ratio
Moral Suasion
Open Market Operation
53. ATM Services become free of cost with effect from:
July 1,2009
April 1,2009
January 1,2009
September 1,2009
54. Reserve Bank of India was established in:
1948
1975
1965
1935
55. The commercial banks in India are governed by:
RBI Act,1934
Indian Companies Act,1956
SEBI Act,1992
Indian Banking Regulation Act,1949
56. Who is the present Governor of RBI?
Ranga Rajan
Raghuram Raj
Arun Jaitly
KM.Mani
57. The RBI in order to control credit:
CRR should be increased and Bank Rate should be increased
CRR Should be decreased and Bank Rate should be increased
CRR should be decreased and Bank Rate should be decreased
CRR should be increased and Bank Rate should be decreased
58. Traveller’s cheques are issued by:
RBI
Travel Agencies
Commercial Banks
Tourism Department,Government of India
59. A statutory reserve is a compulsory reserve kept under Banking Regulation Act as per Section:
15
16
17
18
60. Schedule No:4 in Banking Companies is meant for:
Borrowings
Deposits
Loans and Advances
Bills Payable
61. Human Resource needs can be estimated by examining past trends in:
Sensitivity analysis technique
Markov analysis technique
Computer Model technique
Trend analysis technique
62. Input to the selection process include all except:
Supervision
Job Analysis
Job Description
Human Resource Planning
63. A process by which participants provide their ideas on a stated problem during a free group discussion is called ___________
Role playing
Behaviour modeling
Brainstorming
Business games
64. As a step in selection process Reference Checks include:
To verify information and gaining additional information about the applicant
To help the manager to eliminate unqualified or unfit job seekers
Acception of the offer and certain documents by the candidate.
To evaluate the applicant’s suitability for the job
65. Which is the following statement(S)is/are correct?
Internal source of recruitment is costly
HRM is a much broader concept and staffing is an inherent part of it.
There is no restriction on the number of candidates in case of selection
All of the above
66. Human resource management emphasises:
Development of People
Motivation of people
Adoption of people
Punishment of people
67. The main feature of Internship training is
It is used by the workers who are seeking to enter skilled jobs
The superior guides and instructs the trainee as a coach.
It enables the trainee to gain a broader understanding of all jobs of the business
Selected candidates carry on regular studies for the prescribed period
68. Performance appraisal relates to:
Open door Method
360 degree Method
Autocratic Method
Happiness Index
69. Employee morale relates to:
Skills
Empathy
Productivity
Attitude
70. Match items from List I with the item in List II
Psycho analytical Theory(i)F.W.Taylor
Scientific Management Approach(ii)Task
Subsystems of HRM(iii)Personality
Basic elements of a job(iv)Strong Inter Linkage
71. Valuing the stock in trade at net realizable value or cost price whichever is lower ,is an example of convention:
Consistency
Full disclosure
Materiality
Conservatism
72. The accounting equation is based on
Dual aspect
Going concern
Accounting entity
Money measurement
73. One of the fundamental accounting assumption is:
Accounting Entity
Going Concern
Dual aspect
Materiality
74. Closing capitals of A,B and C were Rs.50,000,Rs.45,000 and Rs.30,000 respectively.Their drawings during the year were Rs.10,000,Rs.5,000 and Rs.12,000 respectively.Amount of net profit earned during t
Rs.40,000
Rs.45,000
Rs.39,000
Rs.56,000
75. Rs.25,000 spent on the overhauling of machines purchased second hand is:
Improvement Expenditure
Revenue Expenditure
Deferred Revenue Expenditure
Capital Expenditure
76. It average stock is Rupee 20,000.Closing stock is Rupee 40,000 were more than opening stock,then the value of closing stock will be:
Rupee 24,000
Rupee 16,000
Rupee 18,000
Rupee 22,000
77. Which error cannot be revealed on the preparation of trial balance?
Error of commission
Wrong totaling of account
Compensating error
Wrong balancing of an account
78. If sales are Rupee 2,000 and the rate of gross profit on cost of goods sold is 25?/0,then the cost of goods sold will be:
Rupee 1,600
Rupee1,700
Rupee 1,800
Rupee 2,500
79. The AS-4 issued by the Institute of Chartered Accountants of India is on:
Valuation of inventories
Disclosure of accounting policies
Contingencies and events occurring after the balance sheet date
Revised cash flow statements
80. A trial balance at 31st March contains the following information:15% Loan? 30,000,Interest Paid?3,000,Interest debited to P/L (Profit and Loss)account is:
Rupee 6,000
Rupee 1,500
Rupee 3,000
None of these
81. The religious minorities of Myanmar is known as:
Kurds
Chechinian
Buddhists
Rollings
82. The operation Rahath related to the Mission of:
Yemen
Somalia
Libiya
Iraq
83. The present Governor of RBI is:
Rangarajan
Raghuram Rajan
Y.V.Reddy
Malhotra
84. Who is the present Speaker of Loksabha?
Meerabai
Sushama Swaraj
Sumitra Mahajan
Somnath Chatterju
85. Who was the founder of Yogakshema Sabha?
Chattampi Swamikal
V.T.Bhattathirippad
Vagbatananda
Ayyankali
86. Who composed the work Keralapazhama?
K.P.Padmanabha Menon
A.Sreedhara Menon
Elamkulam Kunjan Pillai
Herman Gundert
87. 73 and 74 amendment of Indian Constitution introduced by the Parliament of India in:
1992
1989
1995
1986
88. The Ashtapathy song recited in Kerala temple is another form of:
Bhagavatham
Bhagavatgeetha
Geethagovinda
Koodiyattam
89. Who founded a school for lower castes at Venganur in Trivandrum 1904?
Ayyankali
Chattampi Swamikal
Sahodaran Ayyappan
Brahmananda Swami Sivayogi
90. Who is the founder of Bachappan Sachao Andolan?
Vandana Siva
Sunderlal Bahuguna
Mehta Patkar
Kailas Sathyarthy
91. Who composed the work Thottiyude Makan?
Kesavadev
Vakkom Muhammed Basheer
Thakhazhi Siva Sankara Pillai
Ponkunnam Varkey
92. Nethaji Subhash Chandra Bose National Institute of Sports is situated in:
Poone
Patiala
Kolkata
Lucknow
93. Whose age is called Augustan period in Kerala Music?
Sri Moolam Thirunal
Swathi Thirunal
Dharmaraja
Marthanda Varma
94. Who considered the father of Indian Economic Planning?
B.M.Visweswaraya
Dadhabhai Naoroji
Rathan Tata
Mahalanobis
95. The Malayali memorial of 1891 was organized under the leadership of:
Dr.Palpu
K.Kelappan
G.P.Pillai
Kumaranasan
96. How many teams played in World Cup Cricket 2015?
12
16
18
14
97. A group of computers connected within a small geographical area is called:
WAN
LAN
MAN
Network
98. Which one of the following river is not the tributaries of Ganga?
Sutlej
Chambal
Yamuna
Sone
99. Who is the founder of Atmavidya Sangha:
K.P.Karuppan
Tampi Swamikal
Vaghbhatananda
Ayyankali
100. The Prime Minister Narendra Modi represented the loksabha constituency of:
Gandhinagar
Lucknow
Bhopal
Varanasi