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Laboratory Technical Assistant (Marketing & Salesmanship) - VHSE - 2015

 

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0. ECGC stands for:
Export Credit Guarantee Corporation
Export Commercial Guarantee Corporation
Export Credit Guarantee Counsel
Export Promotion and Credit Guarantee Counsel
1. Which one is not correct in the case of marketing?
Consumer satisfaction
Starts and ends with customer
Profit through sales volume
Customer is the king
2. Place:Transportation , Knowledge:Advertisement , Risk:Insurance , Time:------------?
Warehousing
Publicity
Marketing
H.M.T
3. Which one is not true in the case of “mail order business”?
Invites customers through advertisement
No direct contact between buyer and seller
Perishable goods are sold
Branded goods are sold
4. _________________ is an itinerant retailer.
General stores
Multiple shops
Second hand shops
Cheap Jacks
5. ”No bad debt”is not an advantage of:
Department store
Multiple shops
Mail order house
Fixed shop retailers
6. ECGC stands for:
Export Credit Guarantee Corporation
Export Commercial Guarantee Corporation
Export Credit Guarantee Counsel
Export Promotion and Credit Guarantee Counsel
7. Which among the following is different from others?
Infosys
Wipro
Nestle
Reliance
8. Which of the following is a micro marketing environment?
Customers
Demographic
Technological
Economic
9. ”Zoological parks are overcrowded on Sundays and holidays””Buses are overloaded in the morning and evening”
A marketing strategy to shift or reduce these demand is called:
Synchro marketing
De-marketing
Marketing myopia
Morph marketing
10. Which of the following is not a marketing mix?
Product
Price
People
Place
11. ’Durable goods’ is:
Computer
Soap
Repair
Salt
13. Which packaging aims at “Protection from Pilferage?
Thermocol package for Samsung Television
Sun flower Oil comes in sealed pack
Petrol in airtight container
Coca-Cola one liter bottle are packed in plastic containers which are fully covered and placed over one another
14. Which of the following is not a feature of wholesaler?
Large scale business
Received goods from manufacturers
Provides after sale service
Sells to retailers
15. Which is “Patronage motive”?
Quality
Durability
Ambition
Instincts
16. ”Raymonds”concentrate in textiles “Exclusively meant for men”.Which market segmentation is used by the company?
Psychographic
Demographic
Geographic
Behavioural
17. ”Adding a higher priced,prestige product to a line for increasing the sale of existing lower priced product”.This process of marketing is called:
Trading up
Market positioning
Market targeting
Trading Down
18. Which of the following is not an object of pricing?
Maximise profit
Maximise sales
Maximise market share
Maximise product quality
19. A zero level channel is otherwise called:
Retail marketing
Wholesale marketing
Direct marketing
Vertical marketing
20. Which salesman assists dealers by giving suggestions on display and store layout facility?
Pioneer salesmen
Sales engineer
Merchandising salesman
Dealer service salesman
21. ”High price with high advertisement”is a strategy adopted at-----------stage of a product:
Introduction
Growth
Maturity
Decline
22. An insurance which protect an employer from dishonesty of an employee is:
Honesty insurance
Trust worthy insurance
Fidelity insurance
Health insurance
23. Which of the following is a “Public Corporation”?
Travancore Cochin Chemical Ltd
Unit Trust of India
Railways
Hindustan Shipyard Ltd.
24. Receipts issued in respect of goods placed in a bonded ware house is called:
Mate receipt
Dock warrant
Draw back
Consular invoice
25. The term”Days of grace”is related to:
Bills of Exchange
Letter of credit
Bonded warehouse
Shipping documents
26. Which account never shows credit balance?
Bank
Cash
Current
Capital
27. ”Asset=Liabilities+Capital”is based on:
Conservatism Principle
Matching Principle
Dual aspect Principle
Full Disclosure Principle
28. Goods destroyed by Fire is Rs.7,000.Insurance Company a claim of Rs.5,000.The amount debited in profit and loss account is:
Rs.2,000
Rs.7,000
Rs5,000
Rs.12,000
29. ”Goods withdrawn by the owner for his personal use”in this transaction which account is to be credited:
Drawings
Purchases
Goods
Capital
30. Identify the “Contra Entry”transaction:
Paid rent by cheque
Cash withdrawn from bank
Cash withdrawn from bank for personal use
Received a cheque from Anil
31. ”Credit Note”is prepared at the time of”
Purchase return
Sales return
Credit purchase
Credit sales
32. Identify intangible asset:
Copyright
Mines
Stock
Machinery
33. Income and Expenditure Account:Profit and Loss Account Surplus:Profit Deficit:Loss Receipts and Payment Account:__________?
Balance Sheet
Cash book
Bank Account
Trading Account
34. ’Vijay a furniture merchant in Kodanad sold”Furniture”on credit to Kiran Perambavoor.Which subsidiary book is used to record this transaction(in the books of Vijay)?
Journal Proper
Sales Day Book
Cash Book
Purchase Day book
35. Writing off”Wasting asset”is known as:
Depletion
Amortization
Accident
Obsolescence
36. Goodwill account is debited when:
Shares issued to promoters
Shares issued for acquiring know how
Shares issued to managers
Shares issued to managing director
37. Gaining ratio is calculated at the time of ---------of a partner.
Admission
Retirement
Dissolution
Amalgamation
38. The amount due to deceased partner is transferred to:
Partners loan account
Partners wife’s loan account
Executers loan account
Partners bank account
39. The maximum capital that can be raised by a company is called:
Paid up capital
Called up capital
Reserve capital
Nominal capital
40. ”Anil”become a shareholder of Glaxo.Ltd.when:
Anil submit share application form with Glaxo.Ltd
Anil pays share application form with Glaxo.Ltd
Anil receives”Letter of allotment”from Glaxo.Ltd
Anil receivers “Letter of regret” from Glaxo.Ltd
41. Issue of shares to existing share holders at a concessional rate is called:
Right issue
Private placement
Public issue
ESOP
42. On dissolution of partnership------------are pair first.
Debts to insides
Debts of third parties
Debts of partners having huge capital
Debts of partners having small capital
43. The term”imprest money”is related to:
Journal
Bills of exchange
Petty cash book
Double coloumn cash book
44. Statement(1):Debenture holders have voting right statement (2)Debenture holders will get interest Statement(3):Debenture holders can take part in the management of the company
Statement(1)and (2)are true
Statement(1)and (3)are not true
Statement(1),(2)and (3) are true
Statement(2)and (3)are true
45. A bill of exchange is accepted by:
Debtor
Creditor
Banker
Seller
46. ”Credit purchase of machinery”is recorded in purchase day book is an error of:
Commission
Principle
Omission
Compensating
47. Which of the following is a “Real account”?
Cash account
Salary account
Capital account
Anil’s account
48. ”Journal folio”is recorded in:
Journal
Ledger
Balance sheet
Trial balance
49. Which subsidiary book is both “Journal and Ledger”?
Purchase day book
Sales day book
Cash book
Bank account
50. Which account is prepared to know”Credit sales”?
Total debtors account
Total creditors account
Opening balance sheet
Closing balance sheet
51. Which communication is known as”JungleTelegraph”?
Formal communication
Informal communication
Telegraphic communication
Telegraphic communication
52. The need hierarchy theory is advocated by:
Philip Kotler
Abraham Maslow
Peter F.Drucker
B.F.Skinner
53. ”Father of Scientific Management”:
Henry Fayol
F.W.Tayol
Elton Mayo
Oliver Sheldon
54. Number of subordinates that a superior can effectively supervise is called:
Authority
Span of control
Delegation of Authority
Decentralized control
55. ”Right to give order”is called:
Responsibility
Authority
Accountability
Discipline