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Laboratory Technical Assistant (Marketing & Salesmanship) - VHSE - 2015

 

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0. ECGC stands for:
Export Credit Guarantee Corporation

Export Commercial Guarantee Corporation

Export Credit Guarantee Counsel

Export Promotion and Credit Guarantee Counsel
1. Which one is not correct in the case of marketing?
Consumer satisfaction

Starts and ends with customer

Profit through sales volume

Customer is the king
2. Place:Transportation , Knowledge:Advertisement , Risk:Insurance , Time:------------?
Warehousing

Publicity

Marketing

H.M.T
3. Which one is not true in the case of “mail order business”?
Invites customers through advertisement

No direct contact between buyer and seller

Perishable goods are sold

Branded goods are sold
4. _________________ is an itinerant retailer.
General stores

Multiple shops

Second hand shops

Cheap Jacks
5. ”No bad debt”is not an advantage of:
Department store

Multiple shops

Mail order house

Fixed shop retailers
6. ECGC stands for:
Export Credit Guarantee Corporation

Export Commercial Guarantee Corporation

Export Credit Guarantee Counsel

Export Promotion and Credit Guarantee Counsel
7. Which among the following is different from others?
Infosys

Wipro

Nestle

Reliance
8. Which of the following is a micro marketing environment?
Customers

Demographic

Technological

Economic
9. ”Zoological parks are overcrowded on Sundays and holidays””Buses are overloaded in the morning and evening”
A marketing strategy to shift or reduce these demand is called:
Synchro marketing

De-marketing

Marketing myopia

Morph marketing
10. Which of the following is not a marketing mix?
Product

Price

People

Place
11. ’Durable goods’ is:
Computer

Soap

Repair

Salt
13. Which packaging aims at “Protection from Pilferage?
Thermocol package for Samsung Television

Sun flower Oil comes in sealed pack

Petrol in airtight container

Coca-Cola one liter bottle are packed in plastic containers which are fully covered and placed over one another
14. Which of the following is not a feature of wholesaler?
Large scale business

Received goods from manufacturers

Provides after sale service

Sells to retailers
15. Which is “Patronage motive”?
Quality

Durability

Ambition

Instincts
16. ”Raymonds”concentrate in textiles “Exclusively meant for men”.Which market segmentation is used by the company?
Psychographic

Demographic

Geographic

Behavioural
17. ”Adding a higher priced,prestige product to a line for increasing the sale of existing lower priced product”.This process of marketing is called:
Trading up

Market positioning

Market targeting

Trading Down
18. Which of the following is not an object of pricing?
Maximise profit

Maximise sales

Maximise market share

Maximise product quality
19. A zero level channel is otherwise called:
Retail marketing

Wholesale marketing

Direct marketing

Vertical marketing
20. Which salesman assists dealers by giving suggestions on display and store layout facility?
Pioneer salesmen

Sales engineer

Merchandising salesman

Dealer service salesman
21. ”High price with high advertisement”is a strategy adopted at-----------stage of a product:
Introduction

Growth

Maturity

Decline
22. An insurance which protect an employer from dishonesty of an employee is:
Honesty insurance

Trust worthy insurance

Fidelity insurance

Health insurance
23. Which of the following is a “Public Corporation”?
Travancore Cochin Chemical Ltd

Unit Trust of India

Railways

Hindustan Shipyard Ltd.
24. Receipts issued in respect of goods placed in a bonded ware house is called:
Mate receipt

Dock warrant

Draw back

Consular invoice
25. The term”Days of grace”is related to:
Bills of Exchange

Letter of credit

Bonded warehouse

Shipping documents
26. Which account never shows credit balance?
Bank

Cash

Current

Capital
27. ”Asset=Liabilities+Capital”is based on:
Conservatism Principle

Matching Principle

Dual aspect Principle

Full Disclosure Principle
28. Goods destroyed by Fire is Rs.7,000.Insurance Company a claim of Rs.5,000.The amount debited in profit and loss account is:
Rs.2,000

Rs.7,000

Rs5,000

Rs.12,000
29. ”Goods withdrawn by the owner for his personal use”in this transaction which account is to be credited:
Drawings

Purchases

Goods

Capital
30. Identify the “Contra Entry”transaction:
Paid rent by cheque

Cash withdrawn from bank

Cash withdrawn from bank for personal use

Received a cheque from Anil
31. ”Credit Note”is prepared at the time of”
Purchase return

Sales return

Credit purchase

Credit sales
32. Identify intangible asset:
Copyright

Mines

Stock

Machinery
33. Income and Expenditure Account:Profit and Loss Account Surplus:Profit Deficit:Loss Receipts and Payment Account:__________?
Balance Sheet

Cash book

Bank Account

Trading Account
34. ’Vijay a furniture merchant in Kodanad sold”Furniture”on credit to Kiran Perambavoor.Which subsidiary book is used to record this transaction(in the books of Vijay)?
Journal Proper

Sales Day Book

Cash Book

Purchase Day book
35. Writing off”Wasting asset”is known as:
Depletion

Amortization

Accident

Obsolescence
36. Goodwill account is debited when:
Shares issued to promoters

Shares issued for acquiring know how

Shares issued to managers

Shares issued to managing director
37. Gaining ratio is calculated at the time of ---------of a partner.
Admission

Retirement

Dissolution

Amalgamation
38. The amount due to deceased partner is transferred to:
Partners loan account

Partners wife’s loan account

Executers loan account

Partners bank account
39. The maximum capital that can be raised by a company is called:
Paid up capital

Called up capital

Reserve capital

Nominal capital
40. ”Anil”become a shareholder of Glaxo.Ltd.when:
Anil submit share application form with Glaxo.Ltd

Anil pays share application form with Glaxo.Ltd

Anil receives”Letter of allotment”from Glaxo.Ltd

Anil receivers “Letter of regret” from Glaxo.Ltd
41. Issue of shares to existing share holders at a concessional rate is called:
Right issue

Private placement

Public issue

ESOP
42. On dissolution of partnership------------are pair first.
Debts to insides

Debts of third parties

Debts of partners having huge capital

Debts of partners having small capital
43. The term”imprest money”is related to:
Journal

Bills of exchange

Petty cash book

Double coloumn cash book
44. Statement(1):Debenture holders have voting right statement (2)Debenture holders will get interest Statement(3):Debenture holders can take part in the management of the company
Statement(1)and (2)are true

Statement(1)and (3)are not true

Statement(1),(2)and (3) are true

Statement(2)and (3)are true
45. A bill of exchange is accepted by:
Debtor

Creditor

Banker

Seller
46. ”Credit purchase of machinery”is recorded in purchase day book is an error of:
Commission

Principle

Omission

Compensating
47. Which of the following is a “Real account”?
Cash account

Salary account

Capital account

Anil’s account
48. ”Journal folio”is recorded in:
Journal

Ledger

Balance sheet

Trial balance
49. Which subsidiary book is both “Journal and Ledger”?
Purchase day book

Sales day book

Cash book

Bank account
50. Which account is prepared to know”Credit sales”?
Total debtors account

Total creditors account

Opening balance sheet

Closing balance sheet
51. Which communication is known as”JungleTelegraph”?
Formal communication

Informal communication

Telegraphic communication

Telegraphic communication
52. The need hierarchy theory is advocated by:
Philip Kotler

Abraham Maslow

Peter F.Drucker

B.F.Skinner
53. ”Father of Scientific Management”:
Henry Fayol

F.W.Tayol

Elton Mayo

Oliver Sheldon
54. Number of subordinates that a superior can effectively supervise is called:
Authority

Span of control

Delegation of Authority

Decentralized control
55. ”Right to give order”is called:
Responsibility

Authority

Accountability

Discipline